3.0min Read

Every year, sometimes more, I sit down to update my newsletter. If I’m being honest, it’s always a lot of work. I LOVE it, but still it takes time.
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​New welcome sequence. (This is the hardest part)
​New landing page.
​New lead magnets.
​New everything.
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Because life changes, projects change, what I’m building changes, and the front-end of all this needs to keep up.

For the last 3 or 4 years that update has been a DRAG. Like a “block out a whole weekend, mentally drained by Sunday” kind of slog.
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BUT— not anymore.
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As I’m writing this (dictating actually, into Wispr Flow at 5:47am because my brain works faster than my fingers), I’m in the middle of redoing the entire thing.
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The welcome sequence.
The landing page.
A new lead magnet.
The whole machine.
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And it’s going to take me a couple of hours.
A few years ago this same project ate up weeks. Now it’s a Saturday with good coffee and a Claude tab open.
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What I’m saying is…
​If you have a newsletter and you’re treating it like an email, you are GENUINELY missing the bigger play.​
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A newsletter is a business. Or it can be at least.
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The email itself is just the most visible part. The real machine has four parts, and AI just made every single one of them 100x easier to build.

I’m calling it the Newsletter Content Machine. (Not my best title, but its self explanatory at least)
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​1. The Front Door​
​Your landing page. Where strangers become subscribers. For years I have 100% avoided redesigning mine because “build a landing page” was legit something you would have to hire a developer for… OR you could use a templated landing page and never be quite satisfied with it.
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With Lovable plus Claude I can describe what I want in plain English and have a working, branded, CONVERTING page in under 2 hours. More than anything now its just about deciding what you want to say.
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​2. The First Impression​
​Your welcome sequence. Most people’s “whole sequence” is one email that says “thanks for subscribing, here’s the latest issue.” That’s it. I’m a little wordy, so my last sequence was 7 days long…
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It should ultimately introduce the new subscriber to who you are, what you write about, and why they should stick around. If done right…
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But that means it is a MAJOR process to rewrite those and update them on life and projects and hooks, etc. NOW I hand Claude 20 of my old issues, give it a structured prompt about my voice, and have a first draft of the whole sequence in an hour. Absolutely GAME CHANGING
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​3. The Bait​
​Your lead magnets. Why would anyone hand over their email? The inbox is a sacred thing… But if you’re giving them something useful in return, that helps. PDFs, mini-courses, templates, files, whatever. Each one used to require its own design, copy, and landing page. I can’t event ell you how many hours I’ve spent in Canva building those. WAY TOO LONG.
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Now I take my best-performing issue, ask Claude to turn it into a polished PDF, generate a landing page for it, and post the whole thing the same day.
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​4. The Amplifier​
​Your repurposing engine. One issue of this newsletter has 3 to 5 ideas worth talking about somewhere else. Why does it die in your inbox?
It shouldn’t. With the right setup every issue becomes 4 tweets, 1 LinkedIn post, a script for a YouTube short, and a clip for IG. ALL the same content. But much larger reach. AI does the heavy lifting and you keep your voice. There’s a book that I read a couple years back called “Create Once, Distribute Forever” by Ross Simmonds that talks about this really well. He doesn't really mention AI, but the concepts transfer really well.
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Here’s the part I want you to sit with...
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I’m not doing this in an office somewhere where I have a bunch of blocked off time with peace and quiet. I’m doing it on a weekend. While my kids are running around in and out of the room. While I drink coffee. While dictating into a microphone because that’s faster.
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What used to be a big freaking project, is now a “you and Claude on a Saturday” thing.
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​You don’t need a set up. You don’t need to take a course. You need to know HOW to ask AI for what you want, and you need to be willing to start.
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As time goes on, I will share with you the actual prompts, the tools and the stuff I’m building RIGHT now so you can watch the machine come together in real time, so that YOU can do this as well.

BITES​
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🍩BITE 1 — Wispr Flow​
The reason this newsletter exists at 5:47am. Wispr lets you dictate into any text area without the need to slow down your speech or over-pronounce things. It also cleans up the grammar on the fly, based on the parameters you set. Game changer.
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🍩BITE 2 — Mysterypreneur Link​
(Marc is a good friend of mine and a very well versed and experienced entrepreneur)
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🍩BITE 3 — AI juice 🧃Juice for thought — A wild side effect of all this... once you can rebuild your own newsletter in a weekend, you can do it for someone else’s too. Most mid to large newsletter operators update their newsletter every year or so and almost none of them have time to do it well. Annual newsletter update service. SUPER niche, but I genuinely haven’t heard of anyone offering it. Maybe put a pin in that one.

Until next time...

Stay in the fight,
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My best tweet this week:

Kevin Bell 🍩 @kevinasrx I got hustled by two 6th graders last night… Let me explain. Two kids roll up on their e-bike and show me their TikTok immediately saying that they clean trash bins for $15. They didn’t have me with that deal, but of course I want to know more about their business. And of 3:53 PM • May 6, 2026 0 Retweets 35 Likes

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My favorite tweet this week:

ZARA @HeyZaraKhan This dock turns a Mac mini into a classic Macintosh. wow 10:52 AM • May 1, 2026 2091 Retweets 20299 Likes Read 339 replies

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